// Poundland Pep&Co range to launch in over 500 stores
// Last year Poundland introduced Pep&Co to over 300 of its UK and Irish Dealz stores
Poundland has announced it is extending its Pep&Co clothing range to over 500 stores nationwide as it ramps up its competition with the likes of Primark.
The initiative means the Pep&Co value fashion range, which feature key seasonal items, will be available in all 850 of Poundland’s stores.
The discount retailer hopes it will bolster its sales and profits.
Poundland first introduced Pep&Co last year to over 300 of its UK and Irish Dealz stores, and offered fashion items at value prices.
“Offering affordable family fashion is one of the ways we’re reinventing Poundland for our customers,” Poundland trading director Tim Bettley said.
“Rolling out our full Pep&Co offer to 300 locations gave us real credibility.
“The launch of edited ranges in almost twice that number of stores means we can start to introduce more of our customers to the great value and quality Pep&Co brings.”