Plus-size is a category that most, if not all retailers are embracing in order to grasp the notion of inclusivity and make everyone feel comfortable wearing the latest fashion trends.
Nike has become one of the latest retailers to reveal a plus-size mannequin, wearing a sports bra and stretching her body before going to exercise.
Nike’s flagship store on London’s Oxford Street unveiled the mannequin earlier this month, and it has already sparked debate online, where consumers took to Twitter to express their thoughts.
From an element of surprise to a victim of body shaming to rising above the curve to establish a world-changing mindset, #NIKE’s plus-size mannequin has become the symbol of CHANGE. This is the change we want to see, this is the diversity the world wants to proclaim. #JustDoIt pic.twitter.com/bdXcS2Z7gJ
— Pallav Gogoi (@pallav_) June 15, 2019
Nothing wrong with Nike promoting plus size sports gear, since the best thing to do if you're overweight is improve diet and get active.
But let's not kid ourselves – normalising obesity is idiotic.
If you are obese, you are going to die early.https://t.co/93Uenih0nS
— Crispin Rovere (@crispinrovere) June 19, 2019
The sportswear giant first debuted a plus-size range in 2017, and currently offers sizes up to 3X.
The average woman in the UK now wears a clothing size 16, according to SizeUK data, and one in 10 Brit women wear a size 20 or above.
It’s certainly not the brand’s first attempt at embracing inclusivity.
In 2017 it released the Nike Pro hijab globally, allowing practising Muslim women to participate in sport comfortably.