Retail Gazette Loves: Nike’s plus-size mannequin

Nike plus size

Plus-size is a category that most, if not all retailers are embracing in order to grasp the notion of inclusivity and make everyone feel comfortable wearing the latest fashion trends.

Nike has become one of the latest retailers to reveal a plus-size mannequin, wearing a sports bra and stretching her body before going to exercise.

Nike’s flagship store on London’s Oxford Street unveiled the mannequin earlier this month, and it has already sparked debate online, where consumers took to Twitter to express their thoughts.

The sportswear giant first debuted a plus-size range in 2017, and currently offers sizes up to 3X.

The average woman in the UK now wears a clothing size 16, according to SizeUK data, and one in 10 Brit women wear a size 20 or above.

It’s certainly not the brand’s first attempt at embracing inclusivity.

In 2017 it released the Nike Pro hijab globally, allowing practising Muslim women to participate in sport comfortably.


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    • I wouldn’t say this is promoting obesity. A mannequins purpose is to show customers how something may fit them, it is simply showing them how they may look in it and could possibly encourage people to work out more! Some obese people may feel insecure about how they look in workout gear to the point of feeling too insecure to workout at all, fearing what people may think of them, and this sort of promotion may help them get past those worries and encourage them to exercise more.


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