Busting email marketing myths

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Email marketing campaigns are only effective when messages reach inboxes. By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue.

This guide addresses common email marketing myths and explains how:
  • ISPs and spam filters view your sender reputation.
  • Subject lines can influence spam filters and engagement metrics.
  • Send cadence impacts whether your messages get past ISPs.
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