Busting email marketing myths


Email marketing campaigns are only effective when messages reach inboxes. By knowing your audience and observing the best practices laid out in this guide, your business can achieve and maintain a strong inbox deliverability rate that will help drive revenue.

This guide addresses common email marketing myths and explains how:
  • ISPs and spam filters view your sender reputation.
  • Subject lines can influence spam filters and engagement metrics.
  • Send cadence impacts whether your messages get past ISPs.
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