WHSmith opens first UK branch of InMotion

1149
WHSmith travel retail InMotion Leeds Airport Toby Keir
WHSmith has opened the doors of its travel fascia InMotion at Leeds Bradford Airport
// WHSmith launches InMotion in Leeds Bradford Airport
// 4m passengers fly in & out of the airport each year
// InMotion, which sells tech products such as headphones & travel accessories, was acquired by WHSmith for £155m last year

WHSmith has opened the doors to its first UK branch of InMotion – its specialist travel fascia – at Leeds Bradford Airport.

The airport currently sees four million passengers pass through each year.

WHSmith acquired InMotion, which sells technology products such as headphones and travel accessories, for a total of £155 million last year.

InMotion is currently the largest retailer of electronics in the US, where it has more than 125 branches.

“Already a staple in digital accessories retail in North America, InMotion will strengthen our presence in UK travel retail and provide a unique shopping experience for our customers,” WHSmith Travel managing director Toby Keir said.

InMotion chief executive Jeremy Smith said: “We are proud to partner with Leeds Bradford Airport in bringing InMotion’s first entry to the UK market with many more to come.

“By combining best practices from both InMotion and WHSmith, the shopping experience for the Leeds traveller will be first-class from a store design, product selection and customer service perspective.”

WHSmith’s travel division has around 400 stores in 99 airports globally.

In the first half of its current financial year, the travel business delivered a rise in total revenue of 18 per cent, or eight per cent excluding InMotion.

Click here to sign up to Retail Gazette‘s free daily email newsletter