TV gardener Alan Titchmarsh is the unlikely new face of Adidas’ newest collection inspired by lawn-based activities.
Aptly named The Adidas Gardening Club, the collection draws on outdoors-centric innovations and technologies to appeal to the masses.
Titchmarsh is seen grinning while donning gardening-inspired attire alongside presenter Alhan Gencay and songwriter Khloe Anna.
Alan Titchmarsh for Adidas means everything is going to be okay pic.twitter.com/RAoPAQRVoF
— Hannah Evans 🦋🕊 (@hevansangel21) October 10, 2019
The capsule collection includes lifestyle apparel and footwear.
The Gardening Club trainers, created by Adidas Consortium look like something your granddad might wear except the price-point is much steeper.
Many Twitter users assumed the campaign was a joke, with countless posts checking to see if it was April 1.
However surprised, everyone seemed to love the idea of the gardener modelling for the campaign, prompting some funny reactions on Twitter.
As if I’m living in a time where Alan titchmarsh is an Adidas poster boy https://t.co/vnd28uU7Hj
— emily 🙂 (@Emilyjbradshaww) October 7, 2019
— Cory Whitworth (@CoryyyWhitworth) October 7, 2018
Something we definitely didn’t expect to see – Alan Titchmarsh fronting an Adidas campaign, nice piss-takehttps://t.co/oTjewNQbmL
— Jane Austin (@JaneAus) October 7, 2019