// Made.com considering launching rental service
// CEO Philippe Chainieux said “a big societal shift” is under way
Made.com has said it is considering experimenting with a furniture rental service.
The initiative illustrates the rising number of people in the UK who cannot afford to buy a home, The Times reported.
The homeware and furniture retailer’s chief executive Philippe Chainieux said “a big societal shift” is under way.
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“People are now renting things, they don’t want to spend as much money if they are not somewhere permanent but they do aspire to own nice things, so we are working out how to respond to that demand in a sustainable way,” he said.
Meanwhile, homeware giant Ikea revealed plans for a rental service trial in February, and in March said the initiative would be rolled out internationally to its 30 main markets.
Moreover, Rent the Runway, which has previously only rented out designer apparel and accessories, said in March it will partner with West Elm to allow subscribers to rent home decor.