Peacocks could take over Bonmarché

Bonmarché administration store closures Peacocks
Joint administrators chose a preferred bid package from Peacocks
// Peacocks revealed as preferred bidder for Bonmarché
// Bonmarché fell into administration last month
// 30 stores could close next month

Bonmarché could be rescued by Peacocks after the value fashion retailer was revealed as the preferred bidder.

A total of 30 underperforming and unsustainable Bonmarché stores could be earmarked for closure by December 11, which would result in several redundancies.

Joint administrators Tony Wright, Alastair Massey and Phil Pierce, partners at specialist business advisory firm FRP Advisory, chose a preferred bid package from Peacocks after the deadline for bids to buy the business ended on November 15.


The deal, which is subject to further due diligence and negotiations by the bidder with landlords, is regarded as “the best opportunity to maximise returns for creditors and sell the business on a going concern basis”.

Bonmarche collapsed into administration in October, which put around 2900 jobs at risk, and 25 head office and middle management roles were immediately made redundant.

Following the administration, Spectre Holdings boss Philip Day lost his £5.73 million equity investment in Bonmarche.

The retailer’s 285 remaining stores will continue to trade, while the performance of the business is kept under review.

Bonmarche said the future of the remaining stores remains uncertain and are subject to negotiation between any future purchaser and landlords.

“After a robust marketing process for Bonmarché, the business attracted a range of bids,” Wright said.

“We have now begun advanced negotiations with Peacocks on a going concern basis and aim to complete a transaction that will maximise returns for creditors, but also provide the best opportunity to keep the retailer open and protect the greatest number of jobs.

“There is still a lot more work to do before we can secure the future of the business. Whilst we are optimistic that a transaction can be completed, ultimately, it will depend on ongoing negotiations between our preferred bidder and landlords on market rents and there remains a risk that the business could cease to trade.

“We deeply regret that, as part of the administration process, 30 stores will close and staff may be made redundant. We will be working with the Redundancy Payments Office to support the affected employees.”

A Peacocks spokesperson told Retail Gazette: “We are working very hard to reach a deal that secures the future of the company and the greatest number of jobs. But given the unprecedented pressures the business continues to face, it is also important to recognise this cannot be assured at this time.

“We will now enter a period of advanced negotiations with the administrator and landlords to find a way forward that provides a sustainable, long-term future for the business.”

Peacocks is owned by Edinburgh Woollen Mill Group – the same company owned by Day that Bonmarche used to be a part of before it collapsed.

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  1. Funny as I was told when I got made redundant in October that the reason was there was going to be hundreds of closures and as an area manager lots were going to be in my area….redundant with immediate effect no notice pay nothing. Yet none of these closures fall into what was my area. This was Philip Days plans all along and we were all kept in the dark along with the store teams who by the way found this out from customers this morning! Absolutely disgusting way to treat people especially the worry we have had it being so close to Christmas. Philip Day will be ok with his billions in the bank he clearly had no regard for people…he’s forgotten where he came from!

  2. I will be very very sad if the do close Bon Marhie it’s a lovely shop and they do cater for the elderly . and the short lengths to . So please please keep it opened . Thanks

  3. I have supported Bonmarche ever since it opened in Lowestoft about 14 years ago, I have spent hundreds of pounds in there , & must be one of their best customers, I have brought some lovely blouses tops & trousers in there but over the past year I have more or less stopped going in there as their clothes have gone up in price, & not such a good variety as of late. I shop most of the time at Asda , they have a lovely selection of clothes & their prices are really very good, also Peacocks are very good as well.

  4. I love Bonmarche and have been a valued customer since it started. I used to shop in peacock’s but I can never find anything in the larger sizes, whereas in Bonmarche, I can always find what I want. I am a size 22 – 24. The prices and quality of the clothing is also, good value for money, and there’s always plenty of choice. I also find the staff very helpful and polite at all times. Also, as I am a regular customer, I get to save at least 10%, everytime I shop. What more could a woman want? I for one will be very sad to see them go!


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