// Poundland rolls out new product range
// The retailer now offers items above and below £1 – at a limited number of simple price points from 50p to £5
Poundland has rolled out a new product range across all UK stores to offer a wider value to its customers.
The discount retailer is selling items above and below £1 – at a limited number of simple price points from 50p to £5.
This marks the first time Poundland will offer products above and below £1 – at a limited number of simple price points from 50p to £5.
READ MORE: Poundland to extend shift from single to simple pricing
The initiative follows a trial in 24 Poundland stores in the West Midlands, which saw shoppers purchasing a wide range of products.
Last month, the retailer shifted from being a single price retailer to a simple price retailer across its 840-store estate in the UK.
The multi-price proposition was extended to all stores in the UK within the categories that were trialled.
Other changes that the retailer has implemented this year include the trial launch of a fresh and frozen food range in selected stores in Yorkshire and Derbyshire, as well as the launch of PEP&CO family fashion “shop-in-shops” at over 300 stores.
This nationwide rollout includes a broader range of items at simple prices in three key categories – household goods, health and beauty and grocery.
“We’ve introduced simple pricing in time for Christmas so we can offer customers even more choice and even better value for money,” Poundland managing director Barry Williams said.
“Our shoppers love the amazing value we provide and now we can begin bringing that value on wider ranges that they now can find in stores for the first time,” he said.
“Our team of talented buyers has moved heaven and earth to bring these ranges to store in time for Christmas and I’d like to thank them for all their hard work.”
While the new simple price point applies to selected lines, three quarters of products will continue to sell at Poundland’s longstanding £1 price point.
Click here to sign up to Retail Gazette‘s free daily email newsletter
