// Tesco has removed the photo of Mel B from its Clubcard Plus ads after the pop star complained
// Mel B demanded for Tesco chief executive Dave Lewis to contact her “urgently”
Tesco has been asked to remove a photo of Spice Girl Mel B from its Clubcard Plus campaign.
The photo, which features Mel B performing at the Brit Awards in 1997, was taken down after the pop star took to Instagram to call out Tesco’s chief executive Dave Lewis.
Tesco used the image to market its new Clubcard Plus programme, which offers shoppers a 10 per cent discount for a £7.99 monthly fee.
READ MORE:
- Tesco reveals details of new Clubcard Plus scheme
- Tesco CEO Dave Lewis & Co-op CEO Steve Murrells join forces to save the high street
The advert, which was featured on a bus stop, read: “Stop right now. You get 10 per cent off two big shops a month for £7.99.”
The message was a play on words from the Spice Girls’ hit single Stop, which contains the lyrics “Stop right now”.
Mel B posted an image of the bus stop advert on Instagram and wrote: “Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.”
https://www.instagram.com/p/B4url90prVb/
“Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign,” A Tesco spokesman said.
“We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”
Other celebrities, including comedy duo Morecambe and Wise, have been used in the campaign.
Click here to sign up to Retail Gazette‘s free daily email newsletter
11 Comments. Leave new
She’s not a celebrity anyway
It’s a picture,get over it.
Why a stupid statement
Pay a monthly subscription to get discount, are they having a laugh ?
Mel B probably doesn’t want to be associated with this, just shop
somewhere cheaper
Why not? That’s what thousands if not millions of Amazon Prime customers do.
Mel who?
I think all the new Clubcard ads are pretty rubbish. I can’t bear to watch them. Haven’t they got someone with a bit of imagination to make new adds without rehashing old films?
She is a disgusting greedy attention seeking slut. What a vile role model for society. Glad they took her down
If you had her permission you would NOT have taken it down!! Shame on you!!
no she would’ve sued if they didn’t have permission. she was looking for attention and tesco were making themselves look good by taking it down not because they didn’t have permission
Not true. Celeb sells off their advertising rights then gets righteous about their image. Immature behaviour.