// Vestiaire Collective occupies permanent space in Selfridges
// The retailer seeks to reduce carbon, waste & water footprints by around 20-30%
// The collaboration aims to encourage shoppers recycling by selling pre-owned luxury wear
Vestiaire Collective has opened its first ever permanent in-store destination in luxury department store Selfridges.
The boutique opening marks Vestiaire Collective’s 10th anniversary, and is part of its initiative to reduce carbon, waste and water footprints by around 20 to 30 per cent.
The collaboration aims to encourage shoppers recycling by selling pre-owned luxury wear. Customers are able to purchase and sell pre-owned fashion in-store.
READ MORE: 5 Minutes With Maximillian Bittner, CEO, Vestiaire Collective
Vestiaire Collective has sourced 200 products, alongside 10 vintage pieces exclusively for Selfridges.
The products are from designer brands such as Paco Rabanne, Maison Martin Margiela and Versace.
The boutique includes a drop-off service and a dedicated resale point where customers can deposit items through the Concierge Service and Vestiaire Collective App in real time.
The move follows a successful trial which saw Vestiaire Collective occupy a space in Selfridges for two weeks in 2018.
“Marking Vestiaire Collective’s 10th birthday, this innovative partnership with Selfridges London celebrates a pivotal moment for resale and the retail industry,” Vestiaire Collective chief executive Max Bittner said.
“Responding to changes within the consumer landscape, this partnership aims to raise awareness of the importance of circular fashion in order to drive positive long-lasting change in the fashion ecosystem,” he said.
Selfridges executive buying director, Sebastian Manes said: “We are excited to be partnering with Vestiaire Collective to launch their first physical destination in our Oxford Street store. Together we are committed to making the circular fashion system accessible and engaging, complementing our wider fashion offer, as part of Selfridges central Buying Better, Inspiring Change strategy.”
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