These are the worst online retailers in the UK, according to Which?

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Which? names worst online retailers Homebase, B&Q, House of Fraser, Sports Direct WHSmith
Homebase ranked last with 57%, achieving just two stars for its range of products & two stars for value for money.
// Homebase, B&Q, House of Fraser, Sports Direct & WHSmith named as worst online retailers in the UK
// A survey of more than 7500 Which? members asked to rate the online shops they used over the last 6 months
// The top of the table were Wex Photo Video, Liz Earle & Richer Sounds

Homebase, B&Q, House of Fraser, Sports Direct and WHSmith have all been rated as the worst online retailers in the UK, according to an annual Which? survey.

In a survey of more than 7500 Which? members asked to rate the online shops they used over the last six months, Homebase ranked last with 57 per cent.

It achieved just two stars for its range of products and two stars for value for money, with customers complaining about Homebase’s online store ignoring complaints and selling products that were out of stock


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The online stores of two Mike Ashley-owned brands – House of Fraser and Sports Direct – were both in the bottom five on 60 per cent, just under B&Q’s website DIY (59 per cent), and WHSmith’s website (62 per cent).

House of Fraser’s website received complaints about its delivery costs, while one WHSmith customer said: “I ordered something only to be told three months later that it was out of stock.”

The highest rated online shops were all specialist retailers, topped by Liz Earle, Richer Sounds and Wex Photo Video which all achieved an overall customer score of 93 per cent.

At the top of the table, Wex Photo Video customers praised the camera retailers for its range of more than 20,000 pieces of kit and availability of knowledgeable staff via email and live chat.

Meanwhile Richer Sounds drew praise for its “customer-focused attitude” and “excellent value”.

“We continue to see the same brands performing poorly in our survey, with some of the bigger retailers offering disappointing levels of service and inferior websites which often seem to run out of stock,” Which? Magazine editor Harry Rose said.

“Our research shows that if you value a genuinely enjoyable shopping experience, then you might be better off with a smaller brand that can offer a more personalised service.”

A Homebase spokeswoman said: “Following the sale of Homebase in June 2018, we knew there was work to do to improve the shopping experience for our customers.

“A big part of this has been improving our website, and we’ve already made hundreds of changes, such as introducing a new ‘search and filter’ function and adding over 16,000 products online.”

With PA Wires

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6 COMMENTS

      • WHSmith owned WHSmith News, this was spun off as a seperate company in 2006 as Smiths News, they then changes their name to Connect Group, and Smiths News became a subsidiary as the expanded and diversified their business to encompass other media and distribution.

      • WHSmith manage to keep aflot because of the Travel business in Airports, Train Stations, Service Stations and Hospitals, the Real High Street sid eof the business is the side that is heamoraging money.

  1. I work for smiths and apparently they’re one of the most profitable chains on the High Street, not sure how they pulled that one off but apparently its something to do with the pricing structure

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