Mobile phone sales drag Dixons Carphone’s Christmas trading

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Dixons Carphone Alex Baldock
The sales rise was offset by a drop in mobile phone sales
// Dixons Carphone records mere rise in Christmas and Black Friday sales
// Sales of electricals rose 2% on a like-for-like basis across the group
// Mobile phone sales fell 9% in like-for-like terms in the UK & Ireland

Dixons Carphone has recorded a sales rise during the peak Christmas and Black Friday trading period.

The Carphone Warehouse owner said its like-for-like sales were flat during the 10 weeks to January 4, but total sales decreased by two per cent on a reported currency basis.

Sales of electricals advanced two per cent on a like-for-like basis across the group, while in its international markets, electricals sales rose three per cent on a like-for-like basis, including a six per cent uplift in Greece.


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However, the sales rise was offset by a drop in mobile phone sales, which fell by nine per cent in like-for-like terms in the UK and Ireland.

“The period saw us continue to invest in our strategic initiatives with encouraging results,” Dixons Carphone chief executive Alex Baldock said.

“Credit and services adoption rates increased, online sales grew strongly, and our newly remodelled stores performed well.

“Coupled with our unambiguous ‘you won’t get it cheaper. full stop’ price promise, alongside better availability and delivery, this led to big improvements in customer satisfaction and strong market share gains in electricals.”

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