// Mountain Warehouse’s total sales for 13 weeks ending December 29 surges 16.2% to £95.8m
// Boosted by 21.6% uptick in online sales, Neon Sheep sales more than doubling to £3.2m & busiest Black Friday ever
// Mountain Warehouse now on track to for record full-year profits
Mountain Warehouse has posted record Christmas trading for the 22nd year running, as the retailer opened a slew of new stores and enjoyed its busiest Black Friday ever.
The outdoor clothing and equipment retailer said total sales for the 13-week period ending December 29 surged 16.2 per cent year-on-year to £95.8 million.
This was boosted by a 21.6 per cent uptick in online sales as well as sales more than doubling to £3.2 million at its Neon Sheep fascia.
READ MORE:
- Big Interview: Mark Neale, Founder & CEO, Mountain Warehouse
- Mountain Warehouse posts record full-year sales & profits growth
Mountain Warehouse also said Black Friday was the busiest day in its history with total sales over £2.5 million.
Also boosting the retailer’s total sales were a slew of new store openings during the period both in the UK and abroad.
The new UK stores are in Cardigan, Leamington Spa, Sutton Coldfield, Tunbridge Wells and Poole, while overseas stores opened in New Zealand, Germany, Poland, the US and Canada.
Mountain Warehouse said it was on now track to post record full-year profits and plans to open another 50 stores this year.
It currently trades from almost 400 stores across nine countries.
The stores were in Sutton Coldfield in the UK, Christchurch in New Zealand, Leipzig in Germany and St John in New Brunswick, Canada.
“I’m delighted to be reporting record Christmas trading for the 22nd year running, despite the snap election and some economic uncertainties around Brexit,” chief executive Mark Neale said.
“It demonstrates the success of our bricks-and-clicks strategy and proves the doom-mongers predicting the death of the high street are wrong.
“If you have the right locations customers will come and if you have the rights products at the right price and also provide great service they will part with their hard-earned money.
“This puts us well on course for another record year and, as a result, we are continuing to invest in more stores, new territories and our online business.”
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