Crew Clothing plots international expansion

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Crew Clothing plots international expansion
Crew Clothing said it was now looking to European markets to accelerate its next phase of growth.
// Crew Clothing unveils plans for international expansion following a record-breaking Christmas period
// The retailer expects its UK arm to expand 44 per cent CAGR by 2022, with international markets mirroring this growth
// Crew Clothing currently has 81 stores and 725 employees

Crew Clothing has set its sights on international expansion after it registered a record-breaking Christmas trading period.

The fashion and lifestyle retailer said it was now looking to European markets to accelerate its next phase of growth.

Starting from the autumn/winter 2020 selling season, Crew Clothing said that a strategic wholesale distribution model will underpin its mission to reach new customers, by positioning itself as a global brand through an increased number of wholesale partners.


READ MORE: Crew Clothing Company posts 12% Christmas sales growth


The retailer has already signed German ecommerce retailers Zalando and OTTO and is now looking to bolster business in Belgium, The Netherlands, Luxemburg, the Nordic countries and Spain.

“The fact that customers from more than 100 countries have shopped with us via our ecommerce platform in the last 12 months highlights the opportunity for international expansion,” chief executive David Butler said.

“Moving into new territories is a natural move for the brand and our continued positive sales performance is a testament to our belief that coastal-inspired British style is sought-after all over the world.”

Alongside a growing ecommerce platform, Crew Clothing has a portfolio of 81 stores positioned in market towns and coastal areas in Britain and Northern Ireland.

It employs 725 staff.

The UK arm of the business – its prime source of income – is set to expand by 44 per cent CAGR by 2022, with international markets mirroring this growth from a revenue perspective.

Meanwhile during its peak Christmas trading period covering the eight weeks to January 5, the fashion retailer saw overall sales jump by 12 per cent.

Crew Clothing said this was bolstered by a four per cent uptick in store sales, while online sales surged 18 per cent.

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