180-year-old retailer Angels Fancy Dress “priced out” of West End

Angels Fancy Dress
The exterior of Angel Fancy Dress' 180-year-old West End store on Shaftesbury Avenue, London. (Image: Angel Fancy Dress/PA Wire)
// Angels Fancy Dress, which opened 1840, has closed down its West End store
// It will continue to operate out of its Hendon warehouse after failing to find a suitable relocation in Central London
// Angels Fancy Dress is credited for supplying costumes to Star Wars, Lawrence of Arabia, Shakespeare in Love, Doctor Who and many more

A 180-year-old West End costume supplier and retailer is leaving the world-famous theatre district after being “priced out” by rising rent and rates.

Angels Fancy Dress on Shaftesbury Avenue opened in 1840 and has supplied some 40 Oscar-winning films including Dr Zhivago, Star Wars and Little Women this year.

However, the seventh-generation business is not closing.

It will be run out of its Hendon warehouse in North London from today, after its West End lease expired and the family failed to find another location.

Angels Fancy Dress, which was awarded a Bafta for outstanding British contribution to cinema in 2016, is currently run by Tim Angel and his children Emma, Daniel and Jeremy.

Company director Emma said the Shaftesbury Avenue store’s closing marked the end of a “West End landmark”.

“We are being priced out of London because of high rents and rates,” she said.

“People talk about the death of the high street, but whilst big stores are dying because of online retail, the rates and rents in London are still extremely expensive.

“At present, an independent store owner can be paying well over half-a-million pounds per year in rates and rents to take over an empty unit without stairs or fitted toilets.

“That’s before you’ve done the flooring, fitted it out, hired staff and taken a single sale.

“While our business can continue online and physically from our Hendon warehouse, operating alongside the movie industry side of the company, as of now, the curtain comes down on Angels’ presence as a West End landmark and a rite of passage for party-going Londoners.”

She added that antisocial behaviour in the West End had also contributed to the decision to vacate the premises.

“We have had the windows broken 11 times in the past three years – at a cost of almost £14,000 – and we now pay a security guard to keep the store safe in the evening,” Emma said.

“Organised drug dealing blights this area and with it comes a lot of bad behaviour.”

Angels opened as a second-hand clothing shop in 1840 when Morris Angel and then his son Daniel began hiring out costumes to actors looking for work in the West End.

With the advent of film, Angels Fancy Dress diversified into supplying the UK and Hollywood film industries.

The business supplied its first Oscar-winning costumes to Laurence Olivier’s Hamlet in 1948.

Angels also counts Titanic, Lawrence Of Arabia, The Great Gatsby, Doctor Who and Shakespeare In Love among the films it has provided outfits for.

Fashion designer Alexander McQueen worked at Angels Fancy Dress as a costumier in the late 1980s, while fellow designer Daniella Helayel uses its costumes for inspiration.

with PA Wires

Click here to sign up to Retail Gazette‘s free daily email newsletter


Please enter your comment!
Please enter your name here