// Lush is allowing customers to enter stores to wash hands without any obligation to buy anything
// Lush has been hit by trade in its Asian markets as well as in northern Italy
Lush is offering customers the opportunity to walk in and wash their hands for free as part of wider efforts to halt the spread of coronavirus.
The ethical beauty retailer is advertising what it calls a “public service” through posters, whereby customers can take advantage of its sinks and be given soap to use with no obligation to purchase anything from the store.
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“The simplest thing you can do to not get a virus is to regularly wash your hands,” Lush chief executive Mark Constantine said.
“So we’re saying people can come in off the street and wash their hands in our place.
“We’ve got loads of soap and plenty of hot water.”
The news come after the British retailer was hit by trade in Hong Kong, Japan and Korea.
It also said shopper numbers had fallen in its stores in northern Italy, where the biggest outbreak of the virus in Europe occured.
Japan is Lush’s second biggest market after the UK.