// Asos recruits Jo Butler as chief people officer
// She will join Asos on April 21 and will be part of the executive committee
// Butler is the second addition to the ecommerce giant’s executive committee in recent months
Asos has hired Jo Butler to take on the role chief people officer, marking the latest in a series of hires aimed at bolstering the online fashion retailer’s executive team.
An experienced HR director, with tenures at companies including Itsu and Sainsbury’s, Butler will join Asos on April 21.
She will be part of the executive committee and will report directly to chief executive Nick Beighton.
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Butler is the second addition to the ecommerce giant’s executive committee in recent months, following the arrival of Robert Birge as chief growth officer in December.
Her remit will be to deliver Asos’ people strategy and employer value proposition and support the transformation of the retailer’s organisational design and culture.
Most recently, Butler spent two years on the executive committee of Mitie, the FTSE-350 listed professional services group.
As group HR director, she led a team of 160 across six business units, delivering transformational culture change across the company.
Her efforts there earned her a place on the Financial Times’ Most Influential Women in Engineering list.
“Jo’s depth of experience delivering successful, transformational people strategies for listed companies will be invaluable to our ever-evolving, fast-growing business,” Beighton said.
“I look forward to welcoming Jo and the ideas and energy that she brings with her to Asos.”
Butler said: “I’m incredibly excited to be joining Asos, returning to the sector I love, and to be given the challenge of driving forward a people programme that will embed a high-performance culture right across the organisation.”
Asos said it was currently recruiting for two other executives to oversee commercial and strategy respectively.
These hires will complete the reshaping of the senior management team, led by Beighton, working alongside Butler and Birge, as well as chief financial officer Mat Dunn, chief operating officer Mark Holland and chief information officer Cliff Cohen.