Dixons Carphone hires former John Lewis exec as CCO

// Dixons Carphone drafts in Ed Connolly as chief commercial officer
// Dixons Carphone is currently undergoing a management reshuffle
// Connolly will replace Steve Ager

Dixons Carphone has appointed former John Lewis Partnership director of partnership strategy Ed Connolly as the new chief commercial officer.

Connolly will join office on May 4.

His appointment comes as Dixons Carphone undergoes a management reshuffle.


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Connolly will replace Steve Ager, who is leaving the business in June to take up a new role.

Meanwhile, chief operating officer Alan Ritchie is also departing in June after 11 years at the retailer.

Chief digital officer Mark Allsop, who joined Dixons Carphone in January and is due to be promoted to chief operating officer, will take on an expanded remit.

“Ed is a forward-thinking and innovative leader who is focused on building strong, customer-obsessed and highly commercial teams,” Dixons Carphone chief executive Alex Baldock said.

“I am also pleased to be bringing our stores, contact centres and online business together under Mark Allsop’s leadership in his role as chief operating officer.

“This will enable us to become truly omnichannel and deliver a seamlessly integrated store and digital experience.

“I would like to thank Steve and Alan for their important contributions to Dixons Carphone over many years.

“We look forward to building on their hard work and successes as we continue with the transformation of the business in our vision to help everyone enjoy amazing technology.”

Connolly said: “I am delighted to be joining Dixons Carphone, a business I have admired for a long time and undergoing one of the most exciting transformations in retail.

“Ensuring we have a world-class commercial function will be crucial to delivering our vision of helping everyone enjoy amazing technology and I can’t wait to be a part of that.”

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