Since the outbreak of the COVID-19 crisis, digital transformation has accelerated like never before. All components of business as we know it have been disrupted. And there’s never been more pressure to adapt to new consumer buying patterns.
During a crisis, it’s difficult to see the light at the end of the tunnel, however brands must think long-term in how they react, and take the opportunity to build their digital communities. Eventually there will be an end to the disruption and brands need to continue to invest in their digital marketing on channels like Google, Amazon, Facebook and Instagram.
Download our latest tip sheet, 7 Ways to Adapt Your Online Advertising During the COVID-19 Crisis, for tips to help your online strategy stay agile, keep up with the ever evolving e-commerce landscape and have not only a plan A and a plan B, but also a plan C, D and E!
If you need any advice to help navigate your e-commerce business through the current crisis, please view our resources centre here.
We hope you all stay safe and healthy.