Weird Fish has asked its staff members to model pieces from its latest Active Life collection to help market the products online as the coronavirus lockdown drags on.
The fashion retailer used the pandemic as an opportunity to find new and creative ways to promote the collection by sending staff a selection of garments to wear and photograph.
The initiative also aims to boost staff engagement in the new collection while they work from home and keep active.
“Taking part in our staff photography initiative has really helped bring the new collection to life for me,” Weird Fish brand communications manager Naomi Hedicker said.
“I have actually really enjoyed increasing my home activity levels during lockdown.”
Weird Fish staff members shared photos of themselves at home and putting the new collection to the test, while carrying out activities such as yoga, walking, garden games and even handstands.
“We want to continue building an authentic look and feel for our products, so have used our Active Life collection as an opportunity to do something a bit different – showcasing our clothing in the ‘real world’ and an everyday setting,” Weird Fish managing director John Stockton said.
“Our staff are already an active bunch, so we felt they were perfectly placed to try out this new range from the comfort of their own homes.”