// Poundland’s chilled and frozen food roll out hots up in August as part of transformation scheme
// Up to five stores a week to get “shop-in-shops” giving customers even more choice
// In total, 19 stores are part of the chilled and frozen food roll out this month, plus 8 in September
Poundland has announced the next stores to get a new chilled and frozen food section as part of its transformation programme.
Another 19 stores – from Birmingham to Barnsley and Leicester to Kings Lynn – will get the new ranges during August.
The discount retailer said up to five stores a week will be converted this month.
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Another eight will follow in September, taking the total to 60 since the first stores were converted in March following successful trials at selected pilot stores last year.
Poundland confirmed that it planned to extend the scheme to more stores later in the year.
Meanwhile the stores where the new ranges are being introduced will also get a makeover as part of the transformation plans known internally as Project Diamond.
The biggest transformation in Poundland’s history also includes the roll out of simple pricing across all stores by the autumn, the opening of additional “shop-in-shops” for Pep&Co fashion, and investment in new back office technology.
The discount retailer added that the work was being carried out in line with official guidance on safe working during the coronavirus pandemic and the revamped stores will provide the same standards of hygiene that apply across all stores to protect customers and staff.
“We know that shoppers have got a real appetite for our chilled and frozen food offer which is why we are cracking on and converting up to five stores a week,” Poundland retail director Austin Cooke said.
“This is a key part of our transformation plans so that we can bring as many customers as possible even more choice and amazing value in chilled and frozen food.”