Sainsbury’s opens its most central London store

Sainsbury's opens its most central London store
// Sainsbury’s raises the curtain on new Leicester Square store
// The new 4500sq ft convenience store opened its doors last week
// Store has created 24 new jobs and offers customers food-to-go, pizza and click-and-collect

Sainsbury’s has just opened its most central store in London, with a new Local convenience fascia in Leicester Square.

The new 4500sq ft store has created 24 new jobs, and offers a range of fresh food and grocery products to tourists and locals, as well as click-and-collect for Argos or Tu.

Customers will be able to choose from freshly baked pizza from an in-store oven, drinks from a self-service coffee machine and orange juicer and a selection of sushi products.

Sainsbury's opens its most central London store

The store also includes a grab-and-go station at the front of the store, featuring fresh pastries, fruit and snacks from 7am through to close.

Sainsbury’s said the layout of the new store was designed with busy customers in mind, with more space allocated to the checkout area for a faster experience.

“We’re really looking forward to serving customers in the cultural capital of London’s West End,” Sainsbury’s property director Patrick Dunne said.

“This store is a great asset to our estate and gives us prime position to serve tourists, workers and residents our renowned products.”

Sainsbury’s commercial operations director Graham Biggart said: “We’re excited to be opening our latest format Food on the Move store in the vibrant heart of London.

“We’ve tailored our ranges and store design to meet the needs of our customers; whether that’s for a coffee and tasty breakfast snack, some lunchtime inspiration or healthy choices for a meal later.”

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