The State of Commerce Experience analyses the digital commerce landscape before and during the COVID-19 crisis. This comprehensive study, conducted by Forrester Consulting on behalf of Bloomreach, lands as businesses decide what to prioritise in the new normal.
The report gives insights into online buying behaviour, and offers data-driven recommendations for business leaders setting strategic priorities.
Some key stats from the study:
- Only 14% of B2C customers stated that their most recent online experience was completely personalised to them.
- 80% of customers will abandon a purchase due to a poor online experience (including difficult website navigation, inaccurate search results or confusing product information).
- 64% of businesses are investing in digital commerce experience technologies, while significantly reducing investment in offline channels.
Created for commerce leaders, the report provides the latest data to help you succeed in the changing market conditions.