Homebase launches UK’s first “green aisle”

Homebase launches UK’s first
The Green Aisle aims to meet shifting consumer demands as new research shows that almost three quarters of Brits are keen to make their homes greener.
// Homebase launches UK’s first “green aisle” to help shoppers make sustainable purchases
// The aisles will initially be rolled out in five Homebase stores with 132 others featuring the “Green Areas” until the end of Oct
// Products featured in The Green Aisle include energy-saving, environmentally-friendly & sustainable items for the home & garden

Homebase has launched of the UK’s first “green aisle” to showcase a range of energy efficient and environmentally friendly products to encourage and help shoppers to make sustainable purchases.

Known as The Green Aisle, the initiative aims to meet shifting consumer demands as new research shows that almost three quarters (74 per cent) of Brits are keen to make their homes greener.

The aisles, created in collaboration with Smart Energy GB, will initially be rolled out in five Homebase stores: Haringey, Selly Oak (Birmingham), Edinburgh, Leeds Moor Allerton, and Bridge End.


A further 132 Homebase stores featuring the “The Green Areas”, stocking a smaller range of sustainable products, to open until the end of October.

Products featured within The Green Aisle include energy-saving items such as insulation and draught excluders, AAA+ rated white goods, environmentally friendly paint and extra absorbent, water-saving compost.

The space will also feature details on how customers can arrange to have a smart meter installed by their energy provider.

The launch builds upon Homebase’s recent Great British Green Up campaign, which saw the home and DIY retailer champion biodiversity by encouraging people to “green up” their outdoor spaces throughout summer.

“We know that more and more of our customers are looking to make environmentally friendly decisions as they embark on home and garden improvement projects,” Homebase trading director Chris O’Boyle said.

“The Green Aisle not only puts some of our most sustainable and eco-friendly products all in one place for those who know what they’re looking for, but will also provide advice and inspiration, supported by our expert teams, for people who need a hand turning their green ambitions into reality.

“Whether it’s something as simple as a draught excluder to sit at the bottom of a door, getting a smart meter installed or a bigger project such as installing new insulation, there are hundreds of ways – both big and small – that we can help people make a positive difference to their home.”

Robert Cheesewright from Smart Energy GB said: “We’re delighted to be working with Homebase to launch the first ever ‘Green Aisle’ in 137 stores nationwide.

“The government’s Green Homes Grant provides investment for us to make our homes more energy efficient.

“But energy efficiency steps don’t always have to be expensive. Contacting your energy supplier to get a smart meter installed will also help you to do your bit for the environment.

“Each installation moves Britain closer to achieving a smart energy system that makes better use of renewable power and reduces our reliance on fossil fuels.”

The products featured on the The Green Aisle are also available to purchase online on Homebase’s website.

Click here to sign up to Retail Gazette’s free daily email newsletter


Please enter your comment!
Please enter your name here