Homebase opens shop-in-shops in Next

Homebase Next Damian McGloughlin partnership garden centres
Non-essential retailers in England and Wales are allowed to reopen from today
// Homebase announces new partnership with Next to open garden centres in 6 Next stores
// Homebase has taken space at Next’s shops in Bristol, Sheffield, Ipswich, Warrington, Camberley and Shoreham
// The Homebase shop-in-shops will sell pots, plants and garden tools

Homebase has launched a new partnership with fashion retailer Next, which will see its garden centres open inside six Next stores from today.

The move comes just as non-essential retailers in England and Wales prepare to reopen from today.

The home & DIY chain has occupied space at Next’s shops in Bristol, Sheffield, Ipswich, Warrington, Camberley and Shoreham.


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The Homebase shop-in-shops will sell pots, plants and garden tools, while staff will also be on hand to offer customers advice on their gardening projects.

Homebase will also launch more of its smaller format high street stores today.

The retailer will open its latest Decorate by Homebase store, as well as first small-format Homebase shop and a dual-branded Kitchens by Homebase and Bathstore concept on the high street in Walton-on-Thames, Surrey.

The openings will bring Homebase’s portfolio of small-format stores to six across Guildford, Cheadle and Sutton.

“We’re delighted to be joining forces with Next and bringing our garden products and expertise to its stores,” Homebase chief executive Damian McGloughlin said.

“It’s all part of our wider commitment to make shopping with us easier and provide even more inspiration and expert advice.

“The launch of these new garden centres means we’re able to offer more gardeners, both experienced and those just starting out, Homebase products in more locations across the country.”

The initiative comes as Pizza Express tycoon Hugh Osmond eyes a £300 million takeover of the DIY chain – which hoisted the for sale sign last year.

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2 COMMENTS

  1. That is the most strangest retail news story I have ever read.

    Homebase? In Next??? Will we be having a Greggs in Clarks in a few weeks time? Will John Lewis have a Sports Direct section?

    We are living in weird times!

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