Plan for Black Friday and beyond

Turn Black Friday bargain hunters into loyal lifetime customers

During what’s been a challenging year for many retailers, Black Friday is an opportunity to drive sales, boost revenue, and acquire new customers. But with 90% of shopping activity now online, you need a compelling campaign to cut through the noise.

Packed full of ideas and examples, this lookbook shows how you can turn Black Friday bargain hunters into loyal customers who recommend you to others. From messaging and incentives to copy and design, it’s guaranteed to inspire a campaign that delivers long-term results.

Download now to discover:

• Ideas for copy, design, incentives and more
• Examples from leading brands, including Liberty London and Boux Avenue
• A promotional timeline for driving long-term results



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