// Sainsbury’s-owned Habitat will close Tottenham Court Road store and Finchley Road store
// Habitat is set to become Sainsbury’s main home and furniture brand, replacing all products currently in stores
// It is currently trialling a small collection, with a further rollout planned for spring 2021
Habitat is reportedly set to close its flagship store in London and relaunch in Sainsbury’s and Argos as part of an overhaul.
The Sainsbury’s-owned furniture retailer is closing down its Tottenham Court Road store early next year along with its Finchley Road store as Sainsbury’s carries out a brand overhaul, Retail Week reported.
Habitat is set to become Sainsbury’s main home and furniture brand, replacing all products currently in stores.
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It is currently trialling a small collection, with a further rollout planned for spring 2021 and the full range released by the end of the year.
The new ranges will be available in Sainsbury’s and Argos stores, as well as online on Argos’ and Habitat’s websites.
Habitat is currently planning on creating furniture display areas in the bigger-sized Sainsbury’s stores.
Habitat stores in Westfield, Brighton and Leeds will relaunch as showrooms in spring 2021 in an effort to replace the Tottenham Court Road store.
Habitat is also trialling a video consultation service where customers can be connected with experts in-store to shop remotely.
Sainsbury’s plans to broaden the price range of its Habitat products to make it more accessible, with prices starting as low as £1.50.
Sainsbury’s trading director for clothing, home and furniture Rebecca Hitchings said Sainsbury’s has already got big market share across home and furniture.
“We will just bring it all under the Habitat brand,” she said.
Sainsbury’s and Argos’ home and furniture business is worth £1.4 billion with Habitat accounting for £40 million.
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