// In The Style announced a 40% discount scheme for all key workers as a thank you for their work amid the ongoing pandemic
// It follows a Christmas Jumper campaign last month, which raised over £50,000 for Family Action
In The Style has announced a 40 per cent discount scheme for all key workers following the news of the latest national lockdown measures in England and Scotland.
The Manchester-based online fashion retailer said the discount was available to all key workers including health, care, social and charity workers plus teachers and specialist staff as a “thank you” for their continued hard work during the Covid pandemic.
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“We wanted to say a huge thank you to all the key workers that have worked tirelessly during the pandemic,” In The Style chief executive Adam Frisby said.
“The news of a recent lockdown will be devastating for many, this is a really tough time for everyone.
“As a brand with a large platform, anything we can do to say thank you and show our appreciation for those that help keep the country safe is really important to us.
“We hope this small gesture means our key workers will be able to treat themselves as they deserve to do.”
The introduction of the discount follows In The Style’s Christmas Jumper campaign last month, which raised over £50,000 for Family Action, a charity that supports families impacted by the pandemic over the festive season.