In The Style eyes £100m stock market flotation

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In The Style Adam Frisby Liberum
The online retailer said its sales have benefited from the rise in online shopping in the wake of the Covid-19 pandemic
// In The Style is mulling a stock market listing
// The listing could value the online retailer at over £100m
// A flotation on the Aim market early next year is understood to be the preferred result

In The Style is considering a stock market listing, which could value the online fashion retailer at more than £100 million.

The company, founded by Adam Frisby, has hired investment bank Liberum to investigate its options.

A flotation on the Aim market early next year is understood to be the preferred result.


READ MORE: In The Style t-shirts raise over £300K in support of Caroline Flack


In The Style is known for its frequent collaborations with celebrities from reality TV and online influencers to create, model and market its clothes.

The retailer’s Instagram’s feed has 2.7 million followers.

Frisby, who launched the business with £1000 of savings, is also a regular poster on Instagram, promoting his business and lifestyle.

The online retailer said its sales have benefited from the rise in online shopping in the wake of the Covid-19 pandemic.

Revenues have doubled in the first half of this year, driving the business into profit.

This trend is thought to be behind the retailer hoping for a tech stock valuation.

In The Style ran up a £1.5 million pre-tax loss on sales of £17 million in the year to end of March 2019.

A flotation could also be an opportunity for Irish investor Causeway Capital, which paid £2.5 million in 2018 to take a controlling interest, to exit In The Style.

Causeway has bought out Livingbridge Venture Capital, which paid £5 million for the stake just a year before in a deal valuing In The Style at £50 million.

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