In The Style t-shirts raise over £300K in support of Caroline Flack

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In The Style Caroline Flack Samaritans
The profits have now been donated to Samaritans, a charity which supports those struggling with mental health issues
// In The Style’s Caroline Flack-inspired t-shirts raise over £300,000 for Samaritans
// The online fashion retailer launched the limited-edition “Be Kind” t-shirt earlier this week

In The Style has said the t-shirts it launched in support of Caroline Flack – the television presenter who died over the weekend – has raised more than £300,000 for the charity Samaritans.

The online fashion retailer launched a limited-edition “Be Kind” t-shirt earlier this week – inspired by Flack’s Instagram post in December – promising to donate 100 per cent of profits to Samaritans.

The profits have now been donated to the charity, which supports individuals struggling with mental health issues and experiencing suicidal thoughts.


READ MORE: PrettyLittleThing donates profits to charity in support of Caroline Flack


“In light of recent tragic events and the ongoing mental health battles faced by so many we feel it’s so important as a brand to use our platform to raise further awareness to mental health and the impacts surrounding this,” In The Style said.

“You honestly never know what goes on behind closed doors and being kind costs nothing.”

“The sole purpose of these #BeKind tees was to spread love, raise awareness and donations for charity and it’s definitely done that.

“I know everyone is so deeply sad in light of recent events but people coming together in support of this is just so special and this money raised will have such a huge impact for so many people who need it.”


The retailer added that the t-shirt is currently out of stock, but consumers will be informed when more go on sale.

Meanwhile, fellow fashion retailer PrettyLittleThing said it would donate 100 per cent of its profits from its latest edit with former Love Island contestant Molly-Mae Hague to mental health charity Mind in support of Flack.

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