PrettyLittleThing donates profits to charity in support of Caroline Flack

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PrettyLittleThing In The Style
The retailer is donating 100% of profits from its latest edit with former Love Island contestant Molly-Mae Hague
// PrettyLittleThing & In The Style donate profits to mental health charity following Caroline Flack’s death
// In The Style launched a limited-edition “Be Kind” t-shirt – inspired by Flack’s Instagram post in December

PrettyLittleThing is among the online retailers donating profits to mental health charities this week, following the death of TV presenter Caroline Flack.

The online fashion retailer is donating 100 per cent of its profits from its latest edit with former Love Island contestant Molly-Mae Hague to mental health charity Mind.

Meanwhile, fellow online retailer In The Style launched a limited-edition “Be Kind” t-shirt – inspired by Flack’s Instagram post in December – promising to donate 100 per cent of profits to Samaritans.


READ MORE: PrettyLittleThing launches recycled clothing range


It sold out in less than 24 hours and raised more than £100,000 for the charity.

“This is such an important cause and, although under devastating circumstances, I’m so proud that In The Style can use our platform to raise awareness of mental health issues and to support Samaritans,” In The Style chief executive Adam Frisby said.

The tshirt retails at £10, with all shipping costs waived, and will be re-stocked today.


Hague made the announcement via her Instagram page, which read: “PrettyLittleThing and I have decided to donate 100 per cent of the profits of our latest edit together to Mind charity.”

“Launching today, the donations will help Mind provide advice and support to anyone experiencing mental health problems.

“We will continue to support this matter, which is close to our hearts.”

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2 COMMENTS

  1. Hi i was a big fan of caroline & i was shocked so shocked to hear off her sudden death..Caroline was beautiful kind funny she walked in a room & it lit up..Im Samantha from N.Ireland & have always been inspired by caroline flack ❤❤….But socail media & trolls never ever think of other people..they shud be ashamed hiding behind their computers….May Caroline Rest In Peace Now..thoughts & prayers to her family partner & friends..FLY HI BEAUTIFUL GIRL❤XOXOXOXO

  2. Breaks my heart to see what she went through this should never have happened I’ve worked 20 years in mental health problems and were was her support and care when she needed it ,it saddens me so much that we live in a satiety like this what’s wrong with us and our world times and people need to changed RIP CAROLINE

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