// PrettyLittleThing & In The Style donate profits to mental health charity following Caroline Flack’s death
// In The Style launched a limited-edition “Be Kind” t-shirt – inspired by Flack’s Instagram post in December
PrettyLittleThing is among the online retailers donating profits to mental health charities this week, following the death of TV presenter Caroline Flack.
The online fashion retailer is donating 100 per cent of its profits from its latest edit with former Love Island contestant Molly-Mae Hague to mental health charity Mind.
Meanwhile, fellow online retailer In The Style launched a limited-edition “Be Kind” t-shirt – inspired by Flack’s Instagram post in December – promising to donate 100 per cent of profits to Samaritans.
It sold out in less than 24 hours and raised more than £100,000 for the charity.
“This is such an important cause and, although under devastating circumstances, I’m so proud that In The Style can use our platform to raise awareness of mental health issues and to support Samaritans,” In The Style chief executive Adam Frisby said.
The tshirt retails at £10, with all shipping costs waived, and will be re-stocked today.
View this post on Instagram
Myself and the @prettylittlething team cancelled our launch dinner last night out of respect to Caroline and her family at this difficult time. We have decided to donate 100% of the profits of our latest edit together to @Mindcharity. Launching today, the donations will help Mind provide advice and support to anyone experiencing mental health problems. PrettyLittleThing and I will continue to support this matter which is close to our hearts. Please from the bottom of my heart remember, Always Be Kind.
Hague made the announcement via her Instagram page, which read: “PrettyLittleThing and I have decided to donate 100 per cent of the profits of our latest edit together to Mind charity.”
“Launching today, the donations will help Mind provide advice and support to anyone experiencing mental health problems.
“We will continue to support this matter, which is close to our hearts.”