// Dobbies partners with Too Good To Go anti-food waste app
// Dobbies said customers can now purchase a Magic Bag in 43 of its foodhalls across the UK
// Too Good To Go allows people to buy surplus food and drink from restaurants, grocery stores, pubs and producers
Dobbies has partnered with surplus food app Too Good To Go in a bid to combat food waste across its stores.
Too Good To Go works to combat food waste by allowing people to buy surplus food and drink from restaurants, grocery stores, pubs and producers.
Consumers download the app and search for nearby businesses with unsold produce, after which they can purchase a “Magic Bag” and collect it at an allotted time.
Dobbies said customers can now purchase a Magic Bag in 43 of its foodhalls across the UK (full list at bottom of this article).
The gardening retailer, which recently expanded into the convenience grocery market, added that it plans to roll the service out to other stores in the future.
With the contents of the bag usually valued with an average RRP of £12-£14, Dobbies said its Magic Bags are only £3.99.
“Our partnership with Too Good To Go is an innovative solution for customers and Dobbies to work together on a shared goal of reducing food waste,” Dobbies head of food Archie Stewart said.
“The Too Good To Go Magic Bags can be collected with ease from our stores across the UK.”
Too Good To Go UK country manager Paschalis Loucaides said: “We’re thrilled to have partnered with Dobbies and help reduce food waste.
“We’ve already seen brilliant traction for the Magic Bags on our app and know together we can make a huge difference in making sure food is eaten and enjoyed instead of wasted.”
Coming soon, co-founder of Too Good To Go, Jamie Crummie, will feature as a guest on the latest episode of the Dobbies podcast. Joining host Louise Midgely, Jamie will talk more about the partnership, the inspiration behind the anti-food waste enterprise and share his top tips on reducing food waste at home.
Too Good To Go Magic Bags are available in the following Dobbies stores:
- Harleston Heath
- Milton Keynes
- Moreton Park
- Stratford Upon Avon