In The Style appoints new chief digital & tech officer

In The Style appoints new chief digital & tech officer
John Allen will be responsible for In The Style's digital & technological differentiation, including the development of the In The Style app.
// In The Style boosts leadership team with John Allen as new chief digital officer and chief technology officer
// He has more than 20 years’ experience in digital leadership roles, including stints at Missguided & Asos

In The Style has announced the appointment of John Allen as its new chief technology officer and chief digital officer.

Allen has more than 20 years’ experience in customer-facing technology and digital leadership roles.

This includes a stint as chief executive at sustainable fashion brand Nobody’s Child and before that, chief technology officer at Missguided.


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He has also held technology-focused roles at retail businesses including Asos and M&M Direct.

In his new role at In The Style, Allen will be responsible for the online fashion retailer’s ongoing digital and technological differentiation, including the continued development of the In The Style app.

“We are really excited to welcome John to the business,” In The Style chief executive Adam Frisby said.

“His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development.”

Allen said: “I’m thrilled to be joining In The Style, which is a business I have long admired for its differentiated collaboration model and strong brand values.

“The business’s journey to date has been impressive to say the least and I’m looking forward to contributing to its further expansion through implementing and scaling an industry-leading digital proposition.”

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