Homebase launches refreshed website

Homebase launches refreshed website
Homebase said online investment was being matched instore.
// Homebase launches its new website developed with The Hut Group’s end-to-end ecommerce division THG Ingenuity
// New website is focussed upon providing inspiration, expertise and better customer experience

Homebase has clicked refresh on it website after undergoing an overhaul to improve online customer experience.

New features of the improved website include a new “before and after” makeovers to provide inspiration and “shop the look” content so customers buy everything they need to recreate the latest trends in their homes.

It also offers a wider range of ways to pay, such as PayPal, Apple Pay, Google Pay and Zip.


Homebase’s refreshed website will also offer a more personalised shopping experience with customer accounts to allow them to manage orders and create wish lists.

The retailer said online investment was being matched instore with new “get the look” and “shop within a shop” sections and more choice across home and soft furnishings.

“We know that many people get their initial ideas for home and garden updates or transformation projects online, which has a huge impact on how they then want to shop,” Homebase chief executive Damian McGloughlin said.

“I’m really excited and proud to launch our new website that will make it even easier to be inspired and will be supported by our stores which will show products in whole room sets to help customers envisage how the look could fit in their own home.”

Homebase’s new website was created in partnership with The Hut Group’s end-to-end ecommerce division THG Ingenuity.

It is also part of the first phase of a 10-year partnership with The Hut Group, which was first announced in September.

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