// Primark website crashes following click-and-collect launch
// It launched a trial in 25 stores in north-west England, Yorkshire and north Wales for children’s products only
Primark has seen its website crash following the launch of its click-and-collect service.
The value fashion retailer said it is launching a trial in 25 stores in north-west England, Yorkshire and north Wales for children’s products only.
Primark lost over £1 billion in sales during the Covid-19 pandemic when online sales boomed and it was left behind.
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However, the retailer said it is not planning to launch a home delivery service. It also said it is aware that some people had issues accessing its site.
“We’re working hard to address this to ensure that everyone can access and browse the site easily,” Primark said.
Paul Marchant, the retailer’s chief executive, said the launch of Primark’s click-and-collect service was a “milestone for us and a really important moment”.
“We’re massive fans of bricks and mortar. We believe in stores and we believe in the High Street. We think click-and-collect is the right proposition,” he said.
Last week, Primark’s parent group ABF said it would freeze prices for its clothes beyond what was already planned for this winter, despite rising costs.
