Industry report | Is video the new way for retailers to communicate?

Shall we jump on a quick video call? is a question that has become part of the everyday lexicon since the global coronavirus pandemic took hold in March 2020.

Retail Gazette and Ring Central have produced a report looking at the impact the pandemic has had on retailer’s communication strategies and how retail effectively had to replace expert in-store staff with a digital equivalent, quicker than they ever would have anticipated.

The report highlights:

• Video shop: retail’s new ways to communicate
• 5 years of change in 5 months – a video commerce timeline
• Retail, videoconferencing, and new ways to communicates with staff and customers

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