// Morrisons and McColl’s partnership has been extended for another 3 years
// 300 McColl’s branches will be converted to the Morrisons Daily format during the period
// The new stores will offer a full Morrisons convenience range while being owned and operated by McColl’s
Morrisons has extended its wholesale partnership with convenience store retailer McColl’s as part of an agreement to convert more of its stores to the Morrisons Daily format.
The partnership will continue for another three years and Morrisons will now be McColl’s only wholesale supplier until 2027.
A total of 300 McColl’s branches will be converted to the Morrisons Daily format during the period.
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The new stores will offer a full Morrisons convenience range while being owned and operated by McColl’s.
The roll-out comes as 30 McColl’s stores were converted in recent months, which have ”consistently delivered the strongest like-for-like sales performance within the McColl’s estate”.
Morrisons supplies around 1200 McColl’s stores, including 230 of its biggest branches which have been added in the last few weeks.
“Today’s agreement is another example of Morrisons extending the reach of our popular brand,” Morrisons chief executive David Potts said.
“In doing so, we are building a broader, stronger Morrisons for customers, and leveraging our existing assets to achieve capital light, profitable growth.
“We are delighted to be further expanding our successful partnership with McColl’s and look forward to growing together for many years to come.”
McColl’s chief executive Jonathan Miller said: ”I am delighted to extend our partnership with Morrisons, ensuring the continued supply of a supermarket-quality offer across our entire estate, as well as the planned conversion of additional Morrisons Daily stores.
“In Morrisons we retain a long-term partner with best-in-class sourcing and manufacturing capabilities and a leading convenience offer for the local neighbourhood communities we serve across the country.”