// Nisa will invest £2m into cutting wholesale prices for retailers
// The investment would be across both branded products and its Co-op own-label range
// The own-label price cuts will be on chicken fillets, baked beans and flour
Nisa has announced it will invest £2 million into slashing wholesale prices for retailers.
The groceries wholesaler, which is a wholly owned subsidiary of the Co-op, said the investment would be across both branded products and its Co-op own-label range.
The own-label price cuts will be on products such as chicken fillets, baked beans and flour.
READ MORE: Nisa enjoys strong recruitment with 242 new store sign-ups
Nisa said highlighted branded lines such as Lucozade, Kit Kat and Cathedral City cheese would also see cuts.
“We are always looking for ways to ensure our partners can adapt and grow in a fast-evolving market,” Nisa chief executive Ken Towle said.
“This significant investment in price will ensure our partners stay competitive across a basket of goods, helping to drive sales and margin in key categories.
“We continually work hard to secure the best terms we can for our partners with the might of Co-op’s buying power behind us, and this significant investment is just one of a number of ways we are helping partners grow their businesses in 2021.”
Nisa retail trading director Ayaz Alam said: “Alongside our investment in price reductions, significant promotional activity and new product development planned for this year will enable our partners to stay competitive and adapt to changing consumer trends as we slowly emerge from lockdown.”
Moreover, Nisa is also investing £7.5 million in its logistics and delivery network.
This investment means new temperature-controlled vehicles will be introduced as part of its ‘fleet refresh’ programme.
Meanwhile, its chillers and freezers in its depot sites will see improvements in an effort to cater to the growing partner demand for fresh.
An electronic proof delivery system will be launched in the second half of the year, which will enable a simpler paperless sign-off process on delivery.
Nisa chief operating officer John McNeill said: “Today’s investment to improve the efficiency, reliability and ease-of-use of our service will ensure Nisa is able to maintain its market-leading levels of availability and improve the distribution service for our partners.
“We want to ensure we are the wholesale delivery partner of choice for independent retailers and the significant investment shows we are serious about this.
“It is important our partners have all the tools in place to grow their businesses, and that process starts with distribution.”
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