// Scotch & Soda to open 15 new stores & 12 shop-in-shops in the next 6 months
// It also unveiled a new brand identity and sustainability pledge
Scotch & Soda has revealed plans to open 15 new stores and 12 shop-in-shops around the world over the next six months, while also unveiling a new brand identity.
The Netherlands-based fashion brand and retailer said it would open larger-format standalone stores in select locations across Europe, North America, the Middle East and in the Asia-Pacific.
The first of these opened today in Utrecht, and on March 18 another will open up at Westfield Mall of the Netherlands in Leidschendam.
Scotch & Soda said its largest flagship store would then open in ‘s-Hertogenbosch, also in The Netherlands, on March 25.
Over the next six months, these openings will be followed by two news stores in Germany, one in France, two in Poland, one in Ukraine, one in India, one in Australia and another in the US.
Scotch & Soda said it was also looking at additional locations in the US, and will also launch in Israel, Qatar, Kuwait and the UAE.
Meanwhile, three of of its new shop-in-shops will be located in Switzerland while the another seven will be located in Sweden.
The Retail Gazette has contacted Scotch & Soda to clarify if any new stores were planned for the UK.
Scotch & Soda currently operates from 225 stores and 161 shop-in-shops worldwide.
Meanwhile, the Dutch retailer unveiled its new brand logo and identity, which mainly sees it blending the iconic ampersand with Scotch & Soda’s initials.
The new identity will be revealed digitally today on the retailer’s social media channels, website and dedicated app, as well as in several new stores, before launching on collections in November with the spring 2022 collection.
Scotch & Soda also pledged that 41 per cent of its product range would be made to meet its responsible material standard, which means 20 per cent of a single product will be made using responsible materials.
Scotch & Soda has ambitions to increase the target to 70 per cent of its products being made to the standard, and from mid-2022 it would up the responsible standard of materials used from 20 per cent per product to a minimum of 50 per cent.