// Poundland rolls out frozen food and chilled offering to another 46 stores
// It will take the number of stores with the offering to 175, with plans to hit 250 by early autumn
// Within two years, around 500 Poundland stores will have a chilled and frozen food section
Poundland has started rolling out its chilled and frozen food offer to another 46 stores as part of wider ambitions to bring the offering to a total of 250 stores by early autumn.
Work on converting the 46 stores in question will kick off this week in phase III of the rollout of what is known internally as Project Diamond Ice.
Poundland said the current rollout will take the number of stores now with a chilled and frozen food offering to 175.
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The retailer added that another 70 stores will have chilled and freezer cabinets installed in Phase 4, with the scheme slated to get underway in July.
Poundland said that within two years, around 500 of its stores will have a chilled and frozen food section.
The new ranges were installed at Hinckley and Salford stores at the end of March and this week work will begin on stores in Streatham, Gillingham, Worthing, Cowley and Thanet and the new Birmingham St Andrews store.
Six new stores – details to be announced – are also included in the schedule for May and June.
Items in the range include everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.
The new chilled and frozen ranges were developed in partnership with Fultons Foods, the frozen food retailer that Poundland acquired last October.
“The past year has shown how important Poundland stores are to their local communities and providing a range of chilled and frozen food means our customers can get more of what they need in one shopping trip,” Poundland retail director Austin Cooke said.
“Where we’ve given stores a makeover, the feedback has been tremendous. Shoppers love the extended ranges, and not just in chilled and frozen, and they really like the store layouts and the work we’ve done to make it easier to shop and check out.”