// Poundland branches out to alcohol with aisles of beers, wines, spirits and ciders in selected stores
// The discount retailer will trial and test which ranges should be part of a wider roll out in 2021
Poundland has unveiled aisles of beers, wines, spirits and ciders in selected stores as it broadens its offering for customers as part of a wider transformation scheme.
The discount retailer said the new “shop-in-shop” concept will bring some of the UK’s favourite tipples into pilot stores as it trials and tests which ranges should be part of a wider roll out in 2021.
Poundland said it would offer customers in the trial stores leading brands in wines, gins, rums, vodkas, ready-mixed drinks, lagers, ciders and real ales at the discount prices.
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Poundland launched the trial earlier this month in Cannock, Stoke Festival Retail Park and Stockport, and is so far receiving a positive reaction from customers.
“We’ve been steadily expanding the ranges we offer customers and moving into beers, wines and spirits is the next logical step,” Poundland trading director Tim Bettley said.
“We’re already the go-to destination for our customers for groceries, health and beauty and household products, as well as Pep&Co clothing and homeware, so it makes sense to give them the convenience of adding their drink of choice to their shopping basket.”
The alcohol ranges marks another step in Poundland’s transformation and a move into new categories.
The “Project Diamond” transformation includes refreshing and refurbishing stores, new store opening and relocations, and accelerating the rollout of chilled and frozen food to more than 60 stores.
The retailer has also branched out to homewares,”free from” grocery products, and expanded its stationery, entertainment and clothing offering under the Pep&Co fascia.