Retailers brace for “sharp snap back” in consumer spending

Consumer spending deloitte covid-19 pandemic lockdown
Consumer confidence levels have risen by 6% overall in the first quarter of 2021
// Deloitte’s Consumer Tracker found that “going to a shop” topped the list of leisure activities consumers are most likely to do after lockdown
// The tracker recorded the biggest jump in consumer confidence since launching 10 years ago

New research has found that consumer spending is expected to show a “sharp snap back” as lockdown restrictions ease.

According to Deloitte’s Consumer Tracker, “going to a shop” topped the list of leisure activities consumers are most likely to do after lockdown.

This came alongside the biggest jump in consumer confidence that Deloitte’s tracker registered since it was launched 10 years ago.


READ MORE: Footfall dips after initial reopening rush


Consumer confidence levels have risen by six per cent overall in the first quarter of 2021 to 11 per cent.

Meanwhile, the vaccine rollout drove an eight per cent uplift in sentiment around health and wellbeing on a quarterly basis to 26 per cent.

Shopper sentiment around the state of the UK economy also registered a 12 per cent uplift in confidence on quarterly basis to 61 per cent, making it the strongest performing measure on a quarter-to-quarter level.

In year-on-year terms, confidence around household income registered the strongest rise, up 17 per cent to 10 per cent.

“The UK is primed for a sharp snap back in consumer activity,” Deloitte chief economist Ian Stewart said.

“High levels of saving, the successful vaccination rollout and the easing of the lockdown set the stage for a surge in spending over the coming months.”

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