Primark releases new “affordable” sustainable loungewear range

Primark is extending its clothing recycling service, Textile Takeback, to Austria, Ireland and Germany.
"The extension of our recycling programme means that we can give more clothing a second life and less ends in landfill.” : Christiane Wiggers-Voellm.
// Primark launches new sustainable loungewear collection
// The eight-piece collection is partially made from recycled cotton
// Prices range from £3.50 to £12

Primark has introduced a new sustainable loungewear collection in an effort to source more recycled materials.

The new collection has been certified by circular fashion business Recover.

Under its Primark Cares label, the fashion giant has created an eight-piece collection partially made from recycled cotton.

READ MORE: Primark profits plunge 90% as AB Foods repays £121m furlough cash

Each item is made from between 15 per cent and 25 per cent recycled cotton, while the rest is made up of a mix of materials including sustainable cotton from Primark’s Sustainable Cotton Programme.

The range includes hoodies, joggers, sweats, T-shirts and leggings in navy, white, black and grey. Prices range from £3.50 to £12.

“At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price,” Primark Cares director Cares Lynne Walker said.

”We are working with innovative partners like Recover, who have been a leader in closed loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone.

”With prices starting at £3.50, this collection can help make that possible so everyone can afford to make more sustainable and stylish choices.”

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