Big Book of Experimentation: Retail Edition

Winning experiment ideas from leading retailers

Optimizing cart abandonment, subscription rates, and new delivery services are the keys to success in eCommerce.

Industry-leading retailers use A/B testing and experimentation to accelerate revenue and outpace the competition. In this guide, you’ll learn how top retailers personalize shopping experiences with behavioral data and run A/B tests to increase conversion, revenue, and customer loyalty.

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