// Majestic Wine creates Shop Local service in a bid to give stores online autonomy
// All of the drinks retailer’s 200 stores will have individual websites
Majestic Wine has launched a new online shopping platform designed to give greater autonomy to its stores and local consumers across the UK.
The wine specialist has created the Shop Local service, which will give each of its 200 stores its own individual website.
Customers will be able to view the product ranges and stock levels of their nearest Majestic store before placing orders for same-day, click and collect or home delivery.
All of Majestic’s 200 stores across the UK has its own social media account, which will combine with the Shop Local platform to ensure “each store is digitally in control”, chief executive John Colley told Retail Week.
Last week, the retailer revealed it gained over 350,000 new customers in past year, and that the Covid-19 pandemic and the lockdowns it brought along prompted online sales to skyrocket by 300 per cent.
The alcohol retailer said it has been heavily investing in growth across its store-based business since Fortress acquired it, and attributed its new owner from saving the business after it came “perilously near” closing its doors for the final time in 2019.