// Tesco expands Whoosh one-hour delivery service to London and Bristol
// Boss Ken Murphy said the trial had provided Tesco with “some very interesting data”
// Tesco has seen soaring online growth during the Covid-19 pandemic
Tesco has expanded its Whoosh one-hour delivery service to London and Bristol, as chief executive Ken Murphy announced plans to transform Tesco into a more digital business.
The grocer expanded its one-hour offering from a single store in Wolverhampton, adding a further 11 Express stores in London and Bristol.
Murphy said the trial had provided Tesco with “some very interesting data”.
Tesco launched the rapid delivery service, which would allow the supermarket chain to deliver groceries to customers within an hour, in late May.
It has seen soaring online growth during the Covid-19 pandemic but has so far refrained from following rivals into the on-demand grocery space.
The retailer recently saw its sales rise 0.5 per cent year-on-year to £10 billion in the 13 week period ending May 29.
Murphy described the new rapid grocery delivery space as “a hot market” but said the grocer was very much still in a test-and-learn phase.
“The truth is that we are not sure yet about the economic proposition and we’re not entirely sure about what the customer need is,” he said.
“Is it 10 minutes? Is it half an hour? Is it an hour?
“I would describe our view on it as we’re very curious about what the proposition could look like. We’re very curious about what the customer need really is and we’re very curious about what a viable economic model could look like.”