Card Factory hires ex-Hamleys exec as business development director

Card Factory
Syed Kazmi will be responsible for new markets, franchise and partnerships
// Card Factory hires business development executive director
// Syed Kazmi will join office on August 23
// Kazmi recently worked as international business director at Hema

Card Factory has appointed Syed Kazmi as the new business development executive director.

Kazmi will join office on August 23, and will be responsible for new markets, franchise and partnerships.

Most recently, he worked as international business director with Dutch retailer Hema where he was responsible for expanding the company’s international reach through franchise and wholesale multichannel agreements in new and existing markets.


READ MORE: Card Factory swings to £14.6m loss after year of lockdowns


Prior to that, he was part of the executive team at Hamleys where as international director he led the operation of stores and wholesale channels in 25 markets.

At Card Factory, Kazmi will work with the business development team to help the company deliver on one of the key parts of its five-year strategy by focusing on building out its partnership offer.

“Syed brings a breadth of experience which will allow Card Factory to fulfil its strategic vision of expanding into new markets and partnerships, putting our great value, high quality products in the hands of more shoppers in the UK and internationally,” Card Factory chief executive, Darcy Willson-Rymer said.

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