Card Factory trading improves as Brits return to shops

Card Factory
Card Factory found that the average basket value over this quarter continued to exceed pre-pandemic levels
// Card Factory sales rise as customers return to stores
// Christmas ranges proves a success as the retailer reassures over supply chain issues

Card Factory has reported an improvement in its sales as Brits returned to its stores after the Covid-19 pandemic.

The gift and cards retailer said that on a two-year basis, store like-for-likes were down three per cent in the quarter to October 31, while online trading was “in line with expectations”.

Card Factory found that the average basket value over this quarter continued to exceed pre-pandemic levels – up 22.5 per cent on a two-year like-for-like basis.


READ MORE: Card Factory welcomes former Asda exec to board


This managed to offset the transaction numbers down 20.9 per cent.

Card Factory said its customers are ”responding well” to the Christmas ranges and reassured over supply chain issues.

“A relatively small proportion of products sourced from the Far East is subject to the widely reported supply chain delays, but we believe our contingency planning will ensure any delays to store deliveries are minimised and short lived,” the retailer added.

Chief executive Darcy Willson-Rymer said: “We continue to see improved performance of the business as customers steadily return to shopping in stores.

“This gives us confidence as we engage to realise the refreshed strategy and build our omnichannel offering.

“We look forward to the future and the continued implementation of our strategy. We are confident that the group is well placed to take advantage of the growth opportunities available to it.”

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