Notonthehighstreet exec departs to join private equity firm

Notonthehighstreet chief commercial & marketing officer Ella d’Amato exits the business
d’Amato held her position at the online marketplace for almost five years.
// Notonthehighstreet chief commercial & marketing officer Ella d’Amato exits the business
// d’Amato is set to become a portfolio MD at the private equity firm True

Ella d’Amato has left her role as the chief commercial and marketing officer at Notonthehighstreet to join the consumer-focused investment and innovation firm True.

As revealed by Retail Week, d’Amato, who held her position at the online marketplace for almost five years is set to become a portfolio managing director, chief marketing officer and board member at True.


READ MORE: Notonthehighstreet hires former Carphone Warehouse finance boss as CFO


It is said that she will support True’s portfolio of consumer brands including women’s loungewear company Hush, kidswear label Frugi and cycling brand Ribble.

A spokeswoman for True told Retail Week said that d’Amato’s most recent roles at Notonthehighstreet during a period of rapid growth and while under private equity ownership, meant that she was uniquely placed to join the business.

True recently raised a new £275 million private equity fund and has become one of only a few investment firms globally to achieve B Corporation status.

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