Asda unveils Christmas goods to “start celebrations as early as possible”

Asda's product development team has been "working hard on this year’s range"
// Asda reveals expanded range of Christmas own-brand products
// It has launched 240 products across all categories in stores
// New products include Large Roddy the Reindeer Cake

Asda has unveiled an early-access expanded range of own-brand products for Christmas this year.

The grocer has introduced 240 products across all categories in stores, including more than 200 Vegan and Free From lines on sale, calling it “the most inclusive Christmas yet”.

More than doubling the size of its Extra Special products for this year, Asda’s Christmas range includes the return of Bruce the Brussel Sprout Cake and the introduction of the Large Roddy the Reindeer Cake.

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Asda said its product development team has been “working hard on this year’s range for the last 12 months, recognising that this Christmas will be bigger than ever for Brits”.

“Our insight has told us that for many, this Christmas will be two Christmases in one, with customers seizing every moment and starting the celebrations as early as possible,” Asda own brand vice president, Sam Dickson said.

“So, it’s our job at Asda to make all of those moments as magical as possible, and we really do believe we have something for everyone and every occasion this Christmas.

“We can’t wait for our customers to sample the range and be blown away by the quality.”

Asda new product development senior director, Linsey Taylor said: “This Christmas will be all about getting family and friends together to create long-lasting memories over delicious dishes.

“Customers will see lots of sharing dishes on offer this year, as well as showstopping products which can just be popped in the oven so they can enjoy more time with loved ones.

“Each season brings new inspiration and my favourite food trend for this Christmas has to be blood orange, which is at its very best in December.

“We’re introducing our customers to a zesty kick to traditional Christmas dishes with products like our Extra Blood Orange Snowflakes, Extra Special Blood Orange and Gin Smoked Salmon and a Nut Roast with Blood Orange Glaze.

“We’re proud of every product in this year’s range and think there really is something special for everyone to enjoy with their nearest and dearest this Christmas at Asda.”

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